WorldWide Tech & Science. Francisco De Jesús.
Intel is set to push a tablet PC product codenamed StudyBook to target emerging markets and will adopt the same sales model as its Classmate PC.
The StudyBook tablet PC will feature a 10-inch panel with Intel's Medfield platform and adopt dual-operating systems and will target the emerging markets such as China and Brazil.
Intel's Classmate PC project has been operating for about five years and the company has already established a partnership with many emerging countries. The StudyBook tablet PC will be released in the second half of 2012 and in addition to the education procurement market, Intel also hopes to push the product into regular retail channels priced below US$299.
Second-tier notebook maker Elitegroup Computer Systems (ECS), which has close relationship with Intel and is also the OEM of Classmate PC, is expected to manufacture the StudyBook for Intel, while China-based Malata will also receive the tablet PC orders from Intel.
Intel and Lenovo have also launched a 10.1-inch Classmate PC, featuring Atom N2600 and Windows 7, in Argentina and the machine is priced at US$300-400 and has already received orders for 158,000 units in the country.